Daniel Lemin is a respected authority on the reputation industry. He has been quoted in USA Today and the New York Times, and been featured on CBS Radio, Fox News, IBM's Commerce blog and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestlé USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy. Lemin is also a senior strategist with the consulting firm Convince & Convert, a regular contributor to the Convince & Convert marketing blog, rated the number-one content-marketing blog in the world., and a frequent speaker at industry events and trade shows. Lemin holds an M.A. in communications and leadership from Gonzaga University.