The Brand Within

The Power of Branding from Birth to the Boardroom

Daymond John

Dunham Books (publisher)

The Brand Within is the second title in "The Shark" Daymond John's bestsellingDisplay of Power Series of business, motivational, and empowerment books aimed at young, would-be entrepreneurs. In this groundbreaking book, Daymond examines the loyalty and relationships which companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle. Drawing on his own experiences from the cutting edge of the fashion business—as well as on his hard-won insights developed as a sought-after marketing consultant to global trendsetters and tastemakers—Daymond maintains that branding relationships have now seeped into every aspect of our lives, and that in order to survive and thrive in the marketplace, consumers and aspiring professionals need to understand and nurture those relationships

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Great book!

Written by Angelina Burkholder on Jun 15, 2015

Goodreads reviews for The Brand Within