Rule of Thumb: A Guide to Small Business Marketing

David Catalan

BQB/WriteLife Publishing (publisher)

In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!

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Small businesses and nonprofits can benefit from the straight-forward tools contained in this guide.

Written on Jul 7, 2016

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