Billion-Dollar Branding

Brand Your Small Business Like a Big Business and Great Things Happen

Honey Parker
Blaine Parker
Parker, Honey
Parker, Blaine

Morgan James Publishing (publisher)

Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.

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